A new high-end website designed to encourage more people to visit Sidmouth has been launched by the town council.

Sidmouth Town Council working with Ignyte Ltd and in collaboration with Visit Devon have launched Visit Sidmouth to enhance the visitor experience when visiting Sidmouth.

The new site, which sits as a micro site on the existing Visit Devon platform, is user friendly and features up to date information about the town's accommodation and attractions, as well as events taking place in and around Sidmouth.

An integrated "book now" service also allows visitors to check the availability of Sidmouth's accommodation and book rooms without having to leave the platform.

Ian Barlow, Chair of Sidmouth Town Council, said: "Sidmouth Town Council is proud to support our local tourism industry and, as promised, has now delivered on our new digital marketing package with a brilliant new website that shows off why Sidmouth is a fantastic destination. The website will help the town to prosper.

"The participation of local businesses in this new platform will allow us to continue to invest in tourism and the future promotion of our town."

The new site will be managed by Ignyte, a specialist marketing company working with Sidmouth Town Council. The team at Ignyte will also be managing social media marketing for Visit Sidmouth, including Facebook, Twitter and Instagram.

Sidmouth Town Council will continue to invest with marketing partner, Ignyte, to help unlock the full potential of the town as a destination.

The website is part of the Council's developing Tourism Promotion Strategy designed to mutually benefit visitors and residents.

The new website features five new films which showcase Sidmouth's town centre, beach and stunning natural environment as well as local attractions. Last year, new Visit Sidmouth branding – developed by Voyage Travel Marketing for Sidmouth Town Council was launched to refresh and reflect Sidmouth's identity and visitor trends and booking habits.

The new branding underpins the visual first look, improved function and easy to navigate website.

Louise Cole, Chair of the Tourism and Economy Committee of Sidmouth Town Council, said: "Sidmouth Town Council is supporting our tourism economy which in turn benefits our residents through employment, investment in improvements and in sustaining our local businesses, maximising its appeal as an excellent destination to attract new markets for a tourism economy that is not just resilient but thriving.

"Sidmouth has something incredible to offer visitors, thanks to its stunning location, but its potential has remained untapped. Our specific high end destination identity and promotion of it aims to position Sidmouth where it needs to be to give us the competitive edge that is needed now more than ever and which places Sidmouth as a quality coastal tourism destination."

You can visit the new website by heading to visitsidmouth.co.uk or by going to visitdevon.co.uk and following the links.

Alternatively, keep up to date with the latest news, photos and events by following Visit Sidmouth on social media. You can find them on Facebook (@visitsidmouth), Twitter, (@visit_sidmouth) and Instagram (@visitsidmouth).