East Devon will be receiving more than £130,000 from a £50 million fund to help struggling High Streets in the area bounce back after the Coronavirus outbreak.

A new £50 million fund for councils to support their local high streets get safely back to business announced today by High Streets Minister Simon Clarke (May 24).

The news has been welcomed by Sidmouth county councillor Stuart Hughes, who this morning tweeted: "Welcome the Government's announcement of the reopening of the High Street's fund for which East Devon District Council has received allocation and I look forward to seeing some of this funding allocated to Sidmouth."

To prepare for the reopening of non-essential retail when the scientific advice allows, the Reopening High Streets Safely Fund will help councils in England introduce a range of safety measures in a move to kick-start local economies, get people back to work and customers back to the shops.

It will also support a range of practical safety measures including new signs, street markings and temporary barriers. This will help get businesses get ready for when they can begin trading safely, not only in high streets and town and city centres, but also in other public spaces like beach fronts and promenades.

Councils will also be able to use this money to develop local marketing campaigns to explain the changes to the public and reassure them that their high streets and other commercial areas are safe.

It is the government's ambition to reopen non-essential retail in a phased way from June 1, subject to the scientific advice. The government will set out further detail on how and when these can reopen safely shortly.

High streets are critical to the economic recovery of our towns and cities and this new fund builds on longer-term funds already in place to support their revival and boost their economic fortunes including the Future High Streets and Towns Funds.

High Streets Minister Simon Clarke MP said: "As we begin to slowly return to normality, the re-opening our high streets will be key to kick-starting our economic recovery.

"Levelling up the regions and supporting our high streets has always been central to the mission of this government.

"Many businesses have already introduced creative ways of trading such as contactless collection or taking orders by instant messaging and shows that they are ready for the challenges ahead.

"That's why we are providing an extra £50 million for councils to support a range of safety measures that will help get these businesses back on track and ensure that people can enjoy their time visiting their local high street safely again."

Today's £50 million funding comes from the European Regional Development Fund (ERDF) that the government is making available to councils to support businesses to re-open safely following guidance published on May 13 to help adapt urban centres and green spaces for social distancing during the pandemic.

The money will be allocated to councils on a per capita basis and will be ready to spend from June 1, 2020.

The Fund is in addition to the £3.2 billion package of support announced for councils to help them deal with the immediate pressures they have said they are facing.

The High Street Task Force, backed by government and run by the Institute for Place Management has already started delivering support for the coronavirus recovery effort and is aligning its work to provide expert advice, training and long-term planning and guidance to councils, business and community leaders.