Small businesses and entrepreneurs to benefit from Masterclass on branding in Sidmouth

East Devon businesses owners and entrepreneurs can learn how to build their brand to increase sales and profits at this month's Masterclass at The Lighthouse Sidmouth.

"Branding is much talked about, and often misunderstood," says Cathy Debenham, co-founder of The Lighthouse Sidmouth, who has 30 years of experience in marketing and communication. "People often think that it's just about getting the right logo and colours, but that is just the tip of the iceberg.

"A brand exists in the minds of consumers. All their experiences of a business - both rational and emotional - come together to create a brand. A strong brand enables a business to make more of an impact. It helps businesses to attract and retain staff as well as customers."

The Masterclass will be very practical with plenty of time for participants to put what they learn into practice for their own businesses.

It will look at what makes up a brand how business owners can take control of their brand, how to identify target markets, what the key messages are for each market and the importance of knowing what you want to achieve.

Who should attend:

This masterclass is for small business owners, start ups, entrepreneurs, self-employed people and anyone who wants to have a better understanding of the power of branding.

When and where:

Wednesday 21 August 2019 from 6pm to 8pm at The Lighthouse Sidmouth, 44 Mill Street, Sidmouth EX10 8DF

How to book:

Tickets are free for Lighthouse members and £15 for non-members on Eventbrite - click the red button below.

Masterclasses at The Lighthouse regularly sell out. First come first served.

About Cathy Debenham:

Cathy has 30+ years of experience in marketing, communications and journalism. She started her career in the book publishing industry, then moved to the voluntary sector, where she worked for Arthritis Care and Hospiscare.

In 2003 she became self-employed, initially as a marketing communications consultant, then set up the award-winning renewable energy website YouGen. She currently runs Bike Guide Devon, a mountain biking guiding business and is co-founder of The Lighthouse Sidmouth.

About The Lighthouse Sidmouth:

The Lighthouse provides a shared workspace and community for entrepreneurs, homeworkers, and small business people in Sidmouth and surrounding towns and villages.

The first of its kind in the area, The Lighthouse aims to build connection and community, reducing the isolation felt by many small business owners, and to foster inclusivity and productivity.

Based at 44 Mill Street (just behind the old Nat West building) The Lighthouse is ideally situated in the heart of Sidmouth and provides a light filled, contemporary workspace where members can log in and get down to business.

Co-founded by two local entrepreneurs (Cathy Debenham and Louise Thompson) The Lighthouse aims to be much more than just a workspace: The Lighthouse has a full calendar year of events – social, learning and developmental - to allow business owners to meet, learn and collaborate.

There are three levels of monthly membership available – affordable for even the smallest of small business. A social membership (to the community events only) at £15/mth, a flexi-time membership for the workspace and community at £35/mth and a full-time membership of just £75 for those wanting to make the space their main office base.